Reach Rapid City & the Black Hills
The Rapid City Gazette offers transparent, flat-rate advertising for local businesses, nonprofits, and sponsored listings. Directory listings, sponsored stories, and banner placements are all priced clearly below.
Rapid City Gazette Newsroom · Rates effective April 2026
We're building an independent, hyper-local news site for Rapid City and the broader Black Hills region. If your business, nonprofit, or campaign wants to reach readers who care about what's happening in Pennington County, here's how to work with us — no sales calls, no mystery pricing, no long-term contracts.
Sponsored Directory Listing
$25
per month
- Enhanced listing in the Business or Service directory
- Logo, description, website, phone, map
- Dofollow link to your site
- Cancel anytime
Sponsored Story
$150
per story, published for 90 days
- Editor-reviewed, clearly labeled sponsored post
- One hero image + up to 500 words
- Featured on homepage for 7 days
- Permanent archive URL
Banner Sponsorship
$200
per month, top-of-section
- Choice of News, Politics, Business, or Black Hills section
- 728x90 or responsive creative
- Direct click-through, no ad-network middleman
- Monthly impression + click report
Event Promotion
$75
per event, featured placement
- Featured on the Events Calendar
- Newsletter mention (if subscribers receive one that week)
- Homepage "Events" card for 14 days leading up
Nonprofit Spotlight
Free
for qualifying 501(c)(3)s
- Directory listing at no cost
- Annual spotlight post, editorial
- No advertising obligation
- See our Nonprofit Directory
Custom / Campaign
Let's talk
multi-month or bundled
- Multi-property packages across our sister sites
- Political and issue advocacy (with disclaimers)
- Real-estate, auto, legal vertical deals
Request information
All paid placements are clearly labeled. Editorial coverage is never for sale — if a sponsor becomes the subject of a news story, the story is reported on its merits. We reserve the right to decline advertising that conflicts with our editorial standards.
